Thinking about the new global markets one becomes aware that opulence and huge investments are not indispensable to reaffirm a company history. It's enough to have a story and have it confirmed, without any compromises, in more than 40 years of its history. The only firm point being the innovative quality of the product. Founded in the mid sixties, Giovannetti hit immediately the international attention with innovative and researched products, perfectly matching the experimental climate of those years, when new forms were being created and new ways were sought to satisfy the growing necessity of relaxing, meeting and conversing. This is the philosophy which gave birth to a series of projects – numerous those designed by Superstudio of Florence – which today may be found in the most precious art galleries and achieve astonishing figures at international auctions at Christie's or Sotheby's. First among all Anfibio (1970), a product which, born as a convertible sofa, fulfilling both functions of sofa and bed in a simple and poetic way; adds the sensuality and charisma of those who continue to interpret the people's desires, today like yesterday. Anfibio enabled the commercial growth of the company (more than 31,000 pieces produced); moreover the cultural one, raising it to the Olympus of Art and Design by the assignment of a series of awards which made it being represented in the collections of the major museums of contemporary art in the world.