Danese Milano

“Diversity is a resource”, this is the key Carlotta de Bevilacqua has used to interpret the interconnection of diverse and apparently contradictory souls that have been driving Danese with determination, force, and brilliance. Diversity ensures quality results. In fact, external stimuli receptivity spurs quality insights, a mix of interwound specific competences leads to quality technological solutions, a specialized and diversified manufacturing net brings about quality products and a wide multipurpose collection allows striking and functional furnishing. Danese connects all types of realities, local situations and international figures. It believes that, for a common evolution, everybody’s peculiarities are enhanced by a constructive and positive exchange of experiences and knowledge. It is a net through which new cultural approaches and experimental research interwind. Innovation is possible only when people are ready to change their points of view. Object basics, consolidated patterns and set mental schemes cannot be a propelling innovation power. Danese proposes a new design approach where fundamental principles are re-evaluated on the basis of innovative breakthroughs. Relationship among man, objects, lighting and environment is brought up for discussion but Danese’s vision remains the same powerful driving force. Danese foresees the perspective changes of our society and continues being receptive to what is new, free from role model conditioning. Contamination, awareness, open-mindedness and problem solving capabilities create solutions that do not restrain knowledge to “cages” or preset definitions. A designer must be aware, involved and assertive in order to be brilliant. Furthermore, a designer must be accountable for his own thoughts. Companies must invest on research and design to become innovation vehicles and cultural needs have to be revised. That is why Danese has undertaken a technological developing path that is not a simple technique but an evolution approach that re-defines space use requirements. A company must meet daily needs in a positive and constructive way proposing durable, versatile and eco-sustainable products whose design is smart and innovative. Una Pro and 100% suspended are the latest evidence of this approach, relying on technologies developed and patented by Danese. They show a total different design approach as far as lighting is concerned appealing to technological progress and open-mindedness. All Danese products, including the basic ones, are highly innovative and are developed to favour the relationship between man and his environment. They are good quality, adaptable and meet outstandingly well man’s light and environmental emotional needs